SUNY Ulster

  • Scope of Work:
    Branding: logo design, wall calendar design, banner design, folder design, selection of archival images, production design
  • Client:
    SUNY Ulster
  • Client's Experience:
    “Basia’s skills are incredibly proficient. In addition to her production knowledge, her broad experience and her ability to be a team player are valuable assets. I highly recommend Basia for thoughtful, creative, and provocative design work." Robert Johnson, Creative Director at SUNY Ulster

In collaboration with the creative team developing a branding campaign for the 50th anniversary of a community college, the work included a concept for the type treatment of the number 50 utilizing gold color to represent the golden anniversary. The surface of the digits were divided into interlocking gradients to convey the always changing aspect of a progressive college. Basia also did production designer for some of the campaign collateral, including a wall calendar and large scale banners; and helped design an executive presentation incorporating the campaign’s visual identity.

The campaign was entered into a number of competitions including SUNYCUAD Awards for Excellence, Higher Ed Marketing Awards, and NCMPR Awards, and it was granted Best of Category, Gold, Silver, and Bronze in various categories.

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