NY Spine & Wellness
An ongoing Google AdWords campaign required optimization to increase the quality score of existing keywords and the relevance of the landing page to the content of the ad group.
A responsive landing page was designed and developed in Bootstrap 3 framework to be hosted under a specific and unique subdomain name. Care was taken to maintain the visual identity, brand message, and brand promise as represented on the Client’s main website. Basia also wrote copy to populate the page with content relevant to the particular ad group for which the page was developed, optimized the keyword selection for the ad group, and provided a photograph from her photography collection.