AIGA Raleigh, a regional chapter of the American Institute of Graphic Arts, was planning a celebration to mark the 100th anniversary of the organization.
As a co-chair of the planning committee, Basia took the lead in developing a branding and promotional campaign for the event. Work included a logo design that maintained a visual continuity with the national centennial logo through the use of consistent color scheme and simple geometric shapes. The logo also emphasized the regional flavor of the celebration through the use of a triangular shape often used to represent the Triangle region in North Carolina. The campaign included copy writing for blog posts promoting the event and design for a series of web banners to accompany the blog posts.